{"id":11833,"date":"2025-12-18T15:07:16","date_gmt":"2025-12-18T14:07:16","guid":{"rendered":"https:\/\/www.sassuolocalcio.it\/senza-categoria\/us-sassuolo-calcio-presents-the-new-campaign-social-off\/"},"modified":"2025-12-18T15:07:16","modified_gmt":"2025-12-18T14:07:16","slug":"us-sassuolo-calcio-presents-the-new-campaign-social-off","status":"publish","type":"post","link":"https:\/\/www.sassuolocalcio.it\/en\/senza-categoria\/us-sassuolo-calcio-presents-the-new-campaign-social-off\/","title":{"rendered":"US Sassuolo Calcio presents the new campaign \u201cSocial OFF\u201d"},"content":{"rendered":"<p>With the club\u2019s official Christmas video, Sassuolo Calcio presents \u201cSocial OFF\u201d, a sensibilization campaign dedicated to the mindful use of smartphone and social media.<\/p>\n<p>The video, written with an ironic but symbolical language, shows <strong>Sassuolo\u2019s players<\/strong> as protagonists of a story that invites the viewer to reflect about the importance of shared time and real-life relationships, particularly during the holidays.<\/p>\n<p><strong>\u201cSocial OFF. Christmas ON.\u201d<\/strong> represents the <strong>starting point of a wider path<\/strong> that Sassuolo Calcio will develop throughout the season with moments dedicated to conscious disconnection and new content aimed at sensitizing our community.<\/p>\n<p>The initiative addresses a <strong>large and variegated public<\/strong>, with an eye on <strong>families, parents, young people and adolescents<\/strong>, that live a daily relationship with digital technologies.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Social OFF. Christmas ON.\" src=\"https:\/\/player.vimeo.com\/video\/1147356592?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>A WIDESPREAD PHENOMENON, DOCUMENTED BY INSISTUTIONAL SOURCES<\/strong><\/h3>\n<p>Scientific and institutional evidence confirm how the intensive use of digital devices and social networks has become an integral component of daily life, especially among the youngest.<\/p>\n<p>According to data by the <strong>World Health Organization (WHO)<\/strong> in the cross-national study <strong>HBSC \u2013 Health Behaviour in School-aged Children<\/strong>, the <strong>majority of adolescents uses social networks daily<\/strong> and <strong>one in ten shows a problematic usage<\/strong>, with struggles related to online-time and to the interruption of digital activities.<\/p>\n<p>The same survey highlights how social media usage is often related to <strong>complex emotional dynamics<\/strong>, among which the tendency to rely on digital platforms to manage negative emotions, with possible repercussions on psychological wellbeing.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>ADOLESCENTS, HYPER-CONNECTION AND SOCIAL WITHDRAWAL<\/strong><\/h3>\n<p>Studies conducted by the <strong>Italian National Research Council (CNR &#8211; IRPPS)<\/strong> in collaboration with <strong>ISTAT <\/strong>point out a <strong>significant increase of social withdrawal in adolescents<\/strong> in the past few years.<br \/>\nBetween 2019 and 2022, the number of adolescents that limits its social interaction primarily to the school environment, defined as \u201c<em>lone wolves<\/em>\u201d, has <strong>more than tripled<\/strong>, going <strong>from 15% to 39,4%<\/strong>.<\/p>\n<p>According to researchers, <strong>digital hyper-connection<\/strong> and progressive replacement of real-life relationships with virtual interactions represent <strong>risk factors<\/strong> that can contribute to isolation processes and a decrease in the quality of interpersonal relationships.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>SASSUOLO CALCIO\u2019S ROLE<\/strong><\/h3>\n<p>With \u201c<strong>Social OFF<\/strong>\u201d, Sassuolo Calcio confirms its commitment in promoting <strong>social responsibility initiatives<\/strong>, contributing to the diffusion of a culture based on conscious use of digital technologies.<\/p>\n<p>The goal is not to demonise digital devices, but to <strong>encourage a more balanced rapport with smartphones and social networks<\/strong>, valuing time, relationships and communitarian dimension, on and off the pitch.<\/p>\n<p>&nbsp;<\/p>\n<h6><strong>SOURCES<\/strong><\/h6>\n<ul>\n<li><strong>World Health Organization (WHO \/ OMS \u2013 Europa)<\/strong><br \/>\n<em>Health Behaviour in School-aged Children (HBSC)<\/em><br \/>\n<a href=\"https:\/\/www.hbsc.org\/publications\/reports\/a-focus-on-adolescent-social-media-use-and-gaming-in-europe-central-asia-and-canada\/\" target=\"_blank\" rel=\"noopener\">hbsc.org<\/a><br \/>\n<a href=\"https:\/\/iris.who.int\/items\/61026925-2b21-436d-b12d-b8ecc61bb5e8\" target=\"_blank\" rel=\"noopener\">iris.who.int<\/a><\/li>\n<li><strong>Istituto Superiore di Sanit\u00e0 (ISS)<\/strong><br \/>\n<em>HBSC Italia \u2013 Tecnologie digitali e social media<\/em><br \/>\n<a href=\"https:\/\/www.epicentro.iss.it\/hbsc\/\" target=\"_blank\" rel=\"noopener\">epicentro.iss.it\/hbsc<\/a><\/li>\n<li><strong>Consiglio Nazionale delle Ricerche (CNR \u2013 IRPPS) \/ ISTAT<\/strong><br \/>\n<em>Studi su adolescenti, iperconnessione e isolamento sociale (Scientific Reports)<\/em><br \/>\n<a href=\"https:\/\/www.irpps.cnr.it\/rischio-hikikomori-tra-gli-adolescenti-italiani-articolo-su-scientific-report\/\" target=\"_blank\" rel=\"noopener\">irpps.cnr.it<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With the club\u2019s official Christmas video, Sassuolo Calcio presents \u201cSocial OFF\u201d, a sensibilization campaign dedicated to the mindful use of smartphone and social media. The video, written with an ironic but symbolical language, shows Sassuolo\u2019s players as protagonists of a story that invites the viewer to reflect about the importance of shared time and real-life&hellip;<\/p>\n","protected":false},"author":3,"featured_media":11831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-11833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>US Sassuolo Calcio presents the new campaign \u201cSocial OFF\u201d - U.S. Sassuolo Calcio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sassuolocalcio.it\/en\/senza-categoria\/us-sassuolo-calcio-presents-the-new-campaign-social-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"US Sassuolo Calcio presents the new campaign \u201cSocial OFF\u201d - U.S. Sassuolo Calcio\" \/>\n<meta property=\"og:description\" content=\"With the club\u2019s official Christmas video, Sassuolo Calcio presents \u201cSocial OFF\u201d, a sensibilization campaign dedicated to the mindful use of smartphone and social media. 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