Puma e US Sassuolo Calcio unveil the new Third Kit 26/27

23 September 2026

During the visit of Men’s First Team and Women’s First Team to the Mapei stands at Cersaie in Bologna, it has been officially unveiled the new PUMA Third Kit of U.S. Sassuolo Calcio, in the presence of representatives from both the Club and Mapei. The new kit will be worn by the Men’s, Women’s and Youth Teams throughout the 2026/2027 football season.

For the new Third Kit has been selected the iconic blue, Electro Royal, a color strongly associated with Mapei. More than just a colorway, it represents the values and passion of a company that has supported Sassuolo Calcio’s journey and growth for over twenty years.

A tribute to a shared history that stands as a symbol of belonging and a vision for the future.

Completing the design, the vertical PUMA White stripes echo those featured in the Sassuolo Calcio crest. This deliberate stylistic choice was made to preserve the Club’s visual identity while introducing a fresh interpretation. An elegant nod to tradition, reimagined through a colorway that has already become part of the Neroverdi family.

Engineered for peak performance, the new jersey features a regular fit, seamless construction, and an ultra-lightweight jacquard back panel designed to enhance comfort and breathability. The kit also incorporates PUMA’s dryCELL technology, engineered to wick moisture away from the body and keep players dry throughout the match, ensuring maximum comfort.

Reinforcing PUMA’s commitment to a more sustainable future, the new Away Kit is produced using the innovative RE:FIBRE initiative, which transforms recycled textile waste into new high-quality materials without compromising performance. Made with at least 95% recycled textile waste and other recycled polyester materials, it marks another important step towards an increasingly circular manufacturing process.

The new U.S. Sassuolo Calcio Third Kit will be available at store.sassuolocalcio.it, at the Sassuolo Official Store, and through selected retailers.